The NOAH project comprises vineyard sites in three distinct terroirs: Costa della Sesia, Lessona and Bramaterra, with a major emphasis on the latter appellation, a little known zone with a capacity to produce formidable wines. The name Bramaterra is believed to originate from the Italian words “bramare” which means “to long for” and “terra” meaning “the land”. A tiny appellation of approximately 28 hectares that are spread throughout several communes (Brusnengo, Masserano, Curino, Roasio, Villa del Bosco, Sostengo and Lozzolo), there are no more than a handful of producers of Bramaterra.