The Schoech family can trace its roots in the vineyards of Ammerschwihr back to 1650. Artifacts from their heritage are on proud display in their cellar in the village of Ammerschwihr. The current estate was established in 1971 on the edge of the village and retains the name Maurice Schoech, although today the domaine is run by his sons, Jean- Léon and Sebastien Schoech.